Why Radio?

Benefits of Radio

Target Audience

Each station is specifically programmed to attract a unique audience. With DMS Broadcasting you’ll be able to use our four stations to attract a large listener base of all ages, backgrounds and walks of life.

Immediacy

It has been proven over and over again to be true: the right message on the right station aired for the right amount of time will always get results for an advertiser. Radio gets proven results and is effective at building long-term brand awareness as well as immediate reaction to a time-sensitive advertising message. Plus, your message can be on the air right away, faster than print or television.

Listener Loyalty

Through community involvement, engaging personalities, and great music and entertainment; radio stations build a one-on-one relationship with their audiences, unlike any other medium. People connect with their favorite radio station in a very personal way.

Mobility

Radio is everywhere. It reaches people at home when they are thinking about purchases they need to make; it reaches them in their car when they are actively going out to make purchases; and it reaches them at work where they often spend hours listening to the radio. Radio also connects with listeners in their down time, on the beach relaxing, when they are susceptible to your advertising message.

Cost Effective

Radio can deliver more impact and more impressions than any other medium for the same budget. Radio is affordable to even the smallest business and is a necessity for large businesses with budgets that can afford investments in multiple mediums.